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portfolio

Karina

Cooksey

Digital and

brand strategist

karina.baird@gmail.com

Bio

I’m an anthropologist turned strategic communicator.

With a bachelor’s degree in anthropology, I spent several years working in grant management and cultural resource management .

I made the jump (somewhat by accident) to social media management and digital and brand strategy. I have over eight years of experience in content creation and curation, e-commerce, copywriting, digital strategy, and customer relationship management. I have a graduate certificate from the University of Florida in Mass Communication with an emphasis in global strategic communication and will complete my master’s degree in the same discipline in 2025.

I utilize my knowledge of cultural dimensions and human behavior to inform campaign strategies and predict drivers of market behavior.

Work

Shaw’s Wooden Toys

Work

I helped build the brand from scratch, including an e-commerce website and Instagram account. The Instagram grew from 0 to over 8,000 followers in less than a year. Sales grew by 600%. I created all content from scratch until I could utilize user generated content. I grew a loyal customer base and a strong brand identity. Managed online communities across several platforms including Instagram, Facebook, Etsy, and shopfiy.

www.shawstoys.com

Work

Increased site traffic and conversions (clicks and sales) through strategic social media campaigns and influencer marketing. I also planned, executed, and led succesful bi-annual fundraisers with a non-profit partner.